The most important piece of a BI solution is data analytics involving qualitative and quantitative techniques and processes enhancing productivity and gains to businesses. We extract the data and categorize to identify and analyze behavioral data and patterns. These techniques vary based on organizational requirements. Therefore, we require a very stringent requirements gathering process to ensure that we capture the organizational requirements accurately. This process is key to accurately uncovering hidden patterns, correlations, and other insights to draw conclusions about the information aided by specialized systems and software.