Retail

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The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption.

Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software defined infrastructure, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.

Your retail organization needs a digital approach across the supply chain to evolve into an omni-channel retail enterprise. In addition, your extended supply chain should be responsive to match demand with inventory.

In fact, consumer experience organizations are recognized by five key tenets: experience-centricity, outcome-based, agile and lean-focused, service-oriented, and ecosystem-driven.

However, certain challenges remain. These include lack of business models, siloed applications, and the inability to deploy new technologies. These impede the delivery of a seamless, omnichannel shopping experience. To overcome these obstacles and future-proof businesses, a robust and end-to-end strategy is the need of the hour.

The Synaptein Retail practice helps brick-and-mortar retailers, e-Commerce companies, and hybrid retail stores engage with shoppers at the point of purchase, cultivates brand loyalty and streamlines operations. Our domain experts automate workflows to align demand planning with stock replenishment.

We integrate social data with market intelligence and store-specific analytics to provide rich, contextual insights. It will enable you to refine your pricing strategy, product assortment, and procurement. We help you elevate the complete brand experience with collaboration platforms and digital solutions across functions, including supply chain, logistics, and distribution.